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Growth Marketing Manager (OptimO Asia)
面試心得
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企業名
台灣屈臣氏個人用品商店股份有限公司
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工作地點
台北市松山區
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薪資
年薪420000~500000元
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工作內容
• Product and Brand Performance Analysis: Analyze product and brand performance data to identify
• strengths, weaknesses, and areas for improvement. Use data-driven insights to develop strategies
• and tactics to optimize marketing campaigns and maximize ROI.
• Opportunities Proposal: Proactively identify new opportunities for online and offline media
• campaigns based on market trends, consumer insights, and competitive analysis. Present proposals
• and recommendations to senior management for consideration.
• Media Strategy: Develop and implement comprehensive media strategies to increase brand
• awareness, drive B2B customer acquisition, and enhance customer engagement. This includes both
• online and offline channels.
• Media Landscape Knowledge: Stay up-to-date with the media landscape for various local markets in
• the region. Understand the trends, consumer behavior, and media consumption patterns to identify
• the most effective channels and platforms for reaching the target audience.
• Business Development: Collaborate with local marketing and sales teams to identify growth
• opportunities and develop strategies to expand the company‘s customer base and market presence.
• Collaboration: Collaborate with cross-functional teams, including marketing, sales, operations, and
• finance, to ensure alignment and effective implementation of growth strategies.
• Measurement and Reporting: Establish key performance indicators (KPIs) to measure the success of
• media campaigns and growth initiatives. Provide regular reports and analysis to senior management,
• highlighting performance, trends, and actionable insights.
• You are required to travel on a quarterly basis to meet stakeholders in South-East Asia in 2024. You’ll
• typically spend 2-3 days per location to understand the operations better and to meet people. Travel
• beyond 2024 depends on business needs
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